Post 1K: SMART Goals

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SMART is an acronym used to define quality goals.  The acronym SMART has several slightly different variations, which can be used to provide a more comprehensive definition of goalsetting: S – specific, significant, stretching. M – measurable, meaningful, motivational. A – agreed upon, attainable, achievable, acceptable, action-oriented.  This week in class we looked at defining SMART goals for our business.  This is something all businesses and marketing firms need to do.

Which of the 5 letters in the acronym do you believe is most overlooked when people or businesses are trying to articulate their goals?  Research some real world business goals.  For example, what are some of the explicitly stated goals of Nike or Apple?  Give an example of a poorly articulated goal and how you would revise it so that it more comprehensively covers off all of the elements of SMART.

12 thoughts on “Post 1K: SMART Goals

  1. The R goal is most important in my eyes. Companies should be trying to better themselves consistently. If you’re not constantly improving you’re falling behind other competitors, Innovation is the most important thing in the business world and setting goals then achieving them such as product promotions, are the most important.

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  2. i think the most looked over letter is T. when creating goals they dont think about how long some things will take to do. most people once actually pursuing there goals they find that there is almost never enough time.

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  3. I believe the most overlooked smart goal is the T because typically a company may set a deadline for a certain holiday to gain the most profit, but they won’t meet it because they needed more time to complete the product. This leaves the potential buyers feeling like the company is unreliable which may cost them profit.

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  4. When people and businesses are trying to articulate their goals the most overlooked is attainable. All companies and businesses want to be the best in each and every section of what they do. To do this they will set goals at he start of each project to be better than others, or be better then before. These goals can often be unattainable. By setting unattainable goals the companies often end in failure. One of Nike’s goal is to be a sustainable company .

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  5. I think the most overlooked SMART goal is attainability. Some businesses set goals way beyond what they can actually attain, and set themselves up for failure. Having shorter term goals allows your company to grow more naturally. Also, less pressure is put on you and your employees to meet these goals. The best real world example of companies overlooking attainability is most of the companies that come onto dragon’s den. They set un-attainable goals for their company, that after result in them not making a deal with one of the investors.

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  6. I think T is the most overlooked for businesses. Some companies does not come out with products constantly which losses buyer’s interest. All product has a time limit and some company fail to keep up with T which is overlooked.

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  7. i think the most overlooked letter is T, when business are trying to set up a goal, usually they respect all the letters,, and they spend a lot of time on the achieving of their goals, companies like nike and apple have goals, and mostly they achieve them. an example of poorly articulated goal is “grow sales” but it could be okay if it was ” grow sales by 30 % in Canada”.

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  8. In my opinion, attainable is overlooked. Some businesses set goals way beyond what they can actually attain, and set themselves up for failure.I think small steps are more sustainable when reaching your goal. An example of a real world business is Blackberry. This business has decided to drift away from electronics and are starting to design and manufacture their own vehicle brand. I think it is an unattainable goal because they aren’t known for this aspect of business. Some people may not trust Blackberry to manufacture cars because they are known for making phones. I would focus on creating competitive models of electronics because that’s what their brand was focused on.

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  9. In my opinion, the most overlooked is attainable. Some businesses set goals way beyond what they can actually attain, and set themselves up for failure.I think small steps are more sustainable when reaching your goal. An example of a real world business is Blackberry. This business has decided to drift away from electronics and are starting to design and manufacture their own vehicle brand. I think it is an unattainable goal because they aren’t known for this aspect of business. Some people may not trust Blackberry to manufacture cars because they are known for making phones. I would focus on creating competitive models of electronics because that’s what their brand was focused on.

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  10. I believe that Attainability and Timeliness are often overlooked, as companies often want to acheive huge goals that are unrealistic and they don’t pace themselves for small progress and success. As well, when companies set goals, they often overlook the importance of placing a time limit upon their goals, and a lack of a timeline makes the goal unclear and more of a dream as opposed to an active effort.

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  11. I think that the letter T is the most overlooked when businesses are trying to articulate their goals. Most businesses will be willing to spend some more time in order to achieve the goals they want. For example, if Apple’s goal is to sell 1 million paris of iphones in one year, even if they did not achieve this standard in one year, they would still be eager to spend one more month to achieve this goal. Because their goal is to sell iphones, which is covered by the letters S, M, A, and R. The time limit matters, but is not relevant compared to the other 4 qualities.

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  12. The most overlooked letter is T and R. When people create goals, they usually do not consider time to be an important issue. When they put their goals into action more often than not it will take too long to complete. These people might also not be looking into the interests of the masses, and end up creating something irrelevant.

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