SMART is an acronym used to define quality goals. The acronym SMART has several slightly different variations, which can be used to provide a more comprehensive definition of goalsetting: S – specific, significant, stretching. M – measurable, meaningful, motivational. A – agreed upon, attainable, achievable, acceptable, action-oriented. This week in class we looked at defining SMART goals for our business. This is something all businesses and marketing firms need to do.
Which of the 5 letters in the acronym do you believe is most overlooked when people or businesses are trying to articulate their goals? Research some real world business goals. For example, what are some of the explicitly stated goals of Nike or Apple? Give an example of a poorly articulated goal and how you would revise it so that it more comprehensively covers off all of the elements of SMART.