This week we began looking at both the Clio Awards for advertising, as well as some Super Bowl ads. Advertisers utilize specific techniques in their ads like endorsements, bandwagon advertising, emotional appeal, humour, testimonial, and experts. These are just a few of the techniques used – there are many more! Which do you think is the most effective in promoting a product or service? Why do you find it effective? Be sure to give an example of an advertisement that uses your ‘most effective’ technique. Provide a link to the ad or youtube link for the commercial.