When advertisers are deciding what angle to pitch their product or service from, they typical try to use one of the four ‘appeals’: biological, emotional, rational or social. Sometimes the appeals overlap in an advertisement, more often than not there is one predominant appeal being used to entice potential customers. Your blog post task for this week is find a commercial you think best exemplifies one of the four appeals. Post a Youtube link to the commercial, and an accompanying write that explain which appeal it uses and why you think it is effective or not.
Mr. Barrett's Marketing Class 
This commercial uses the emotion. i think that the commercial having a dog in it with a cute story will catch everyone in the familys attention. Car commercials are mostly attracted toward men and this one is going to grab everyones attention making it a better commercial then other car ads. https://www.youtube.com/watch?v=3t6bLugtJkQ
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This ad pulls on emotional heart strings, as well as a societal movement towards empowering women. They push towards moving beyond labels, which is currently a hot topic of discussion for many different social movements.
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https://www.bing.com/videos/search?q=sad+dog+commercials&&view=detail&mid=E634CDC4C9FBB96D4944E634CDC4C9FBB96D4944&rvsmid=E634CDC4C9FBB96D4944E634CDC4C9FBB96D4944&fsscr=0&FORM=VDMCN This is emotional because people are attached to animals and it shows us how animals are suffering and donating can save their lives.
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https://www.youtube.com/watch?v=-JJ-Q45-k30. This commercial represents the emotional appeal. It makes parents realize that laundry soap is very dangerous for small children. It also shows people that Tide cares about the well-being of children, and that could really help them as more people will use their product because of this.
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This ad is made by Thai Life Insurance, which presents a daily life of a young man. The man is not wealthy, but he uses what he has to give back to others around him. This is emotional advertisement because it touches viewers heart and can actually change their points of views in their lives.
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This advertisement shows a men’s daily life, and in each day he is helping all the people who needs help and being selfless contribution. Continued for a long period of time, he finally receives all the good report back that he deserves. This advertisement was a very popular emotional advertisement that spread on the internet.
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https://www.youtube.com/watch?v=y7qZclJIjOM This Westjet commercial showcases the emotional appeal the most. They gave back to the people who suffered from the Fort Murray fire, and showed that even big businesses can care for their customers. When such a heartwarming commercial is seen, the viewer will feel emotional and perhaps consider buying from Westjet.
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In this ad the appeal of this ford ad is rational thinking. It is very effective because in many cars and trucks people want to ensure they are buying the most reliable and most safe vehicle. By appealing to someone rational side you are able to make sure people are thinking through their decisions clearly and with all the facts that they would need to make their choice.
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https://youtu.be/ZXCQWYq9alk this is an Allstate insurance ad that is more emotional because it uses humour to show how necessary car insurance is and that anything can happen when you aren’t paying attention.
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https://www.youtube.com/watch?v=yetFk7QoSck. This is an Airbnb ad that focuses on emotional, social, and rational responses. First it relates to the recent immigration policies set up by Trump so many people who feel strongly towards that will watch the ad. It is also preying on social aspects because if one had a friend of family afffected by one of the policies and saw that Airbnb supported diversity they would think highly of the company. Finally it is rational because most people are not controlled by fear and understand that the new policies have affected many innoncent people.
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an emotional ad i like is the sixth sense Superbowl ad by Hyundai from a few years back. It uses the emotional connection that a father and a son have, and makes you realize how deep the connection is between a family. The emotional Bruno mars song brings the viewer to stop and think about the bond between the two in the video as they get older and progress through the stages of the kids life. The dad is clearly always looking out for his son, and it shows by pulling at the heartstrings to grab at your emotions.
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https://m.youtube.com/watch?v=5x9aL5WhNM4
This ad but Statefarm is a social ad. This ad is seen as a social ad because it uses super star athletes to promote their company. I think this would be very successful because of how well known these basketball players and also how popular the company is. People will see these celebs and will want to use the same insurance as them also it is very humorous.
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this commercial best represents emotional because it shows us what these dogs are suffering from and how we can help change that by donating. it also uses animals and everybody loves animals. https://www.bing.com/videos/search?q=sad+dog+commercials&&view=detail&mid=E634CDC4C9FBB96D4944E634CDC4C9FBB96D4944&rvsmid=E634CDC4C9FBB96D4944E634CDC4C9FBB96D4944&fsscr=0&FORM=VDMCNL
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this commercial shows social appeal for a product. This is one of the more important appeals in my opinion. This is affective because people will be attracted to the product. This commercial is pushing people to go outside and do things with friends http://adage.com/article/cmo-strategy/north-face-s-emotional-push-people-outdoors/295629/
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Biological because it appeals to the safety and the comfort of your kids and your own, it is a little rational, because it shows the tecnology of the car, but is mainly biological.
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Social appeal is one of the most important appeals in my opinion. The Chevrolet ad shows real people who are giving their opinion on the car and why they like it so much. This is very effective because customers want to stick to trends and be “in” with what everyone else likes which is extremely important in marketing. https://www.youtube.com/watch?v=cYDSLhVrW6w
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This commercial appeals the social type because it uses soccer stars which is effective because fans of soccer or these soccer stars will buy more of this product because their idol made an appearance in them/
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https://www.youtube.com/watch?v=ME9PmSZedB4 this commercial shows the company is a loyal and trusted company that cares for customers and wouldn’t mind sharing and caring for others. this appeals to customer because they feel that WestJet cares about the customer more than the business or money they make.
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