Post 3B: Product Placement

This week in class we examine the effectiveness of product placement.  Your blog posts task this week is to identify an example of product placement and share a video example.  Look up a youtube link of product placement in a tv show or movie and share the URL.  Secondly, and more importantly, evaluate the effectiveness of the product placement.  Did it make you think about the product in a new way?

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19 thoughts on “Post 3B: Product Placement

  1. A good example of product placement is the brand Sony in the most recent James Bond movie, Spectre. Sony had features multiple types of cameras in the film, which was effective to a degree, because the film company is Sony Pictures. It can be effective because the title ‘Sony Pictures’ made the viewers initially think of Sony, and then placing Sony cameras within the film will make viewers think of the product again, but in a more effective way.

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  2. the video that instantly comes to mind is the music video for Forever by Drake, Kanye West, Lil Wayne, and Eminem. It feature many products, and even features lebron James playing basketball throughout the whole music video, with product placemnet from:
    -beats by dre
    -pokerstars.net
    -goodyear
    -nike
    -ciroc
    These products are easily visible in the music video from 2009. The products are not ever talked about in the song, but they are clearly visible or are panned over with the camera. the products are not necessarily ones that i would buy, but due to all of the high profile personalities in the video, that would influence many people to make a purchase.

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  3. I think product placement in general is not an effective strategy, because even though it does make people think about the product and increases brand recognition, I don’t think it necessarily increases sales.

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  4. An example of product placement in movie is in Back to the Future and it displays pepsi. Pepsi is repeatedly used throughout the whole movie which makes the viewers see the product even more, making them want to buy it.

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  5. this is Ariana Grande’s “focus” video. the product placement was terrible. it had nothing to do with the song and made no sense to be in this video, therefor showing what people do to just get more money.

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  6. This clip is a joke about product placement. They use product placement to the extreme by having him talk while the camera circles around all the big brand logos.

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  7. This is an example of product placement because right away Elliot uses reeces pieces to lour ET. I think this is a good way to advertise because many people watched ET and it was very popular. It didnt make me think about the product in a new way necessarily but it did get me thinking about reeces pieces for sure.

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  8. Here is a slightly more subtle example of product placement. I have seen many different movies and tv shows using Diet Coke, and I find them to be effective. I already drink it, but it reinforces it in my mind. For this example, Friends sells a lifestyle that many people aspire to, so having it on the table while they’re all relaxing together makes others want to do the same thing.

    /Users/kat/Documents/Coca-Cola-and-Diet-Cola-Friends-1.jpg

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  9. An example of product placement in a movie is SPAM in 50 first dates the product is mentioned repeatedly and at one point Sandler’s character is given a box of SPAM

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  10. In this scene of Casino Royale (2006) we can appreciate how James Bond go into his Aston Martin DBS, this was a really good advertising to Aston Martin because this company does not se a lot of advertising but in the movie a lot of people were asking what car was it, and now Aston Martin still using advertising from James bond the people know this car as the “007 Car”.

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  11. i think this is really effective, there is not only a visual product placement but the character is screaming ‘get your hands off my Jordans’. it’s really efective because you might not see it but you definitely hear it. it didn’t make me see the product in a different way but it may prompt a different audience to buy them as the character is particularly powerful in this scene.

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  12. In “I, Robot” Converses’ product placement was very well done. Not only the movie included the iconic converse logo and its shoe boxes, but also showed off the on foot look of the shoe. Then later on the movie, people kept giving Will Smith complements for the shoes. Because of that, the product placement was so much more efficient.

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  13. This clip from The Office is a good example of product placement, because it shows them eating in the restaurant “Chilli’s”. This was very effective for me personally, because it shows what the Chilli’s atmosphere looks like on the inside of the restaurant, and they even ordered some of the drinks at Chilli’s so we were able to see a lot of what this restaurant has to offer.

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  14. This product placement is from The Italian job and features the mini cooper. I believe this is quite effective because it focuses a lot on the car itself and shows the great performance of it. And who doesn’t want to drive a car like someone from a action movie. Yes when i saw the mini cooper going down stairs, and such it kind of changed my opinion and i would enjoy to drive one.

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  15. A good example of product placement is the brand Sony in the most recent James Bond movie, Spectre. Sony had features multiple types of cameras in the film, which was effective to a degree, because the film company is Sony Pictures, so the advertisement is sort of overdone. It can be effective because the title ‘Sony Pictures’ made the viewers initially think of Sony, and then placing Sony cameras within the film will make viewers think of the product again, but in a more effective way.

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  16. I think product placement in general is not an effective strategy, because even though it does make people think about the product and increases brand recognition, I don’t think it necessarily increases sales. However, in this particular case where Beats by Dr. Dre was showed several times in a video by three really famous and influential pop culture artists, the strategy may be more successful than what we usually see in movies and tv shows, were most of these are subliminal and don’t really influence on people’s way of thinking. In my opinion, the best way to use this strategy is by making it obvious to the public that a product is being advertised, especially if it includes celebrities.

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  17. on the matrix its seen that neo is using a nokia phone to get help and escape his workplace. I believe product placement is effective because it gets to the audience’s faces and helps people get reminded of that product.

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  18. In my opinion, product placement can be effective only if the product is shown for a long amount of time, while not damaging the storyline of the movie. There are lot of product placements that are too short, and viewers wouldn’t have enough time to identify the brands. For example, in the Transformers: Dark of the moon, the beats pill and bud light drinks are good examples of successful product placements.

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  19. at 2:30 a scene from transformers, i think Its pretty effective in his job, the product looks nice and people will remember it, which may induce people into buying it. But it didn’t make me see the product in a different way.

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