Post 3G: Ethics in Advertising

Our most recent unit explored contentious issues around ethics in advertising.  We saw numerous examples of businesses that continue to advertise in ethically questionable ways.  There are arguments, however, in advertisers defence.  For example, to what extent do you think consumers should be held responsible for their choices?  We all make decisions on a daily basis as to where and what we buy… should advertisers always be held responsible for the way they pitch their products?  Does honesty in advertising really matter, or should we expect consumers to be more critical thinkers when it comes to where they spend their money.  Where do we draw the line of responsibility?


11 thoughts on “Post 3G: Ethics in Advertising

  1. advertising should not always be held responsible for the product. A simple way of knowing if this product might not live to its standard of representation is if the deal is in some way too good to be true, and in most cases, yes, it is too good to be true. in some cases it is the companies fault but is not always there fault.


  2. As consumers we must do research before we buy. Though there is still false advertising there is so much information available that consumers should be thinking more critically when buying. Though companies should be held responsible when advertising to children because they cannot think as critically as someone who is older.


  3. The argument can go both ways. I think part of the responsibility lays on advertisers to not spread false info or promise things they can’t deliver. However, the consumer should also be smart enough to fact check and do research online to ensure they are getting what they were looking for. The only area where the responsibility mainly rests on the advertisers to be honest and sincere would be when they are advertising to children. This is because children lack the ability and judgement to check the products and see if it is something that is true to what it was being advertised a.


  4. yes, the honesty of advertisers matters a lot. The truth deserves to be told by the producer to the consumer. this will help the consumer make the right choice when making a purchase if they know that what they want is what they actually get. If the consumer is lied to through advertising, their experience will not be as great if the find they have been lied to.


  5. McDonalds obviously won’t use the right picture of the burger because it doesn’t look appetizing, they have the nice picture to lure you buy the burger in order to earn money. And the size of the burger is totally different.


  6. Honesty in advertisements is key, without honesty consumers won’t want to buy the product knowing that the company is telling a lie. In some cases i think that companies that use photoshopped images for their food is ok, fast food restaurants aren’t going to want to show a real photo of their food cause it doesn’t look appetizing. Consumers also know that these photos aren’t real, but still choose to buy and eat their product. Where we draw the line is when companies use harsh or rude things like racism. When companies use racism it is pushing consumers away because they now view the company as racist, and it makes people doubt themselves and the way they are. Also, when companies use racism they are putting themselves in a risky situation and could potentially loose customers.


  7. I think that the line is drawn when the companies completely lie about what their product can do. I believe that it is ok when consumers bend the truth a bit. An example of this would be fast food chains changing the look of their food to make them look better in ads. However, it is wrong when say vitamins companies lie about the affects of their product and what it can do to help the consumer.


  8. Consumers should be able to trust the companies on their products consistency and also their adverts , its the responsibility of both. Yes a company should be pitching their truthful in how they advertise a product but so should the consumer be critical and curious of certain aspects. The line should be drawn when the consumer doesn’t show curiosity for the product or care for what their buying.


  9. There are ways advertising can be taken to an extent that isn’t acceptable. For example, when it includes racism, unrealistic results, etc. People will be offended or mislead from these types of advertising and people will start talking and things will tho around about this company and may cause customer loss. Companies like McDonalds obviously won’t use the right picture of the burger because it doesn’t look appetizing and i think thats still bad but its acceptable to want to make people want to eat at their restaurant.


  10. I think that even though people are responsible for their own actions and how they manage their money, companies should not use the fact that people can be very gullible and careless at times to their advantage, even if this means highly profiting on it, it goes against human ethics, because ultimately, we all know it is easy to bend rules, but that doesn’t mean we have the right to use it against people that are putting their trust in our hands, especially if we’re talking about a major company that needs to preserve its reputation as reliable.


  11. Obviously its unethical to advertise a product as something great when in reality it’s nothing more than a low quality scam. But its really in the hands of the consumers and its their common sense that should be questioned, you really should be able to differentiate something thats too good to be true from a respectable product. Not saying its completely the consumers fault just not that they should be surprised if some magic pill doesn’t make them skinny.


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