Our most recent unit explored contentious issues around ethics in advertising. We saw numerous examples of businesses that continue to advertise in ethically questionable ways. There are arguments, however, in advertisers defence. For example, to what extent do you think consumers should be held responsible for their choices? We all make decisions on a daily basis as to where and what we buy… should advertisers always be held responsible for the way they pitch their products? Does honesty in advertising really matter, or should we expect consumers to be more critical thinkers when it comes to where they spend their money. Where do we draw the line of responsibility?