Post 1D: Target Demographics

demographic

One of the purposes of identifying the 4 P’s of bringing a new product to market is to be able to articulate what the target market for that product might be.  What are some of the distinguishing characteristics of a target market?  i.e. – How do you differentiate between population segments?  Give a few examples of different demographics and you might best target them.  What channels or techniques could you use to zero in on that segment?  Be detailed in your response.

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22 thoughts on “Post 1D: Target Demographics

  1. The distinguishing characteristics are age, gender, and income. I think these are most important because the things that a child or infant enjoys is extremely different from what teenagers or adults like. age is important because some products are made specifically for a certain age group and shouldn’t be handled by kids, for example cars and tools are specifically for adults. Income is also a big factor because you want your product to be cheap and effective for the target market.

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  2. Target demographics focuse on gender, age group, income level, education level. For example, vans would target market teenagers and young adults. Mostly male but there are an increasing sale in the female’s section. A strategy of emailing out questionnaires to consumers is a standard way to zero in to narrow your target market even further. This way you can focus your new products to best fit your target market to be the most efficient as possible.

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  3. Distinguishing characteristics are age, gender, and income. I think these are the most important because what a child or infant enjoys is vastly different from what teenagers or adults like. Gender is important because some products are made specifically for one gender, for example make up is advertised mostly towards women. Income is a big factor because you want your product to be cheap and effective for the target market.

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  4. A few of the distinguishing characteristics are occupation,location,income, gender, interests, values, hobbies and age. You differentiate between population by knowing what the needs, wants and demands are for each segment. A couple examples of different demographics are catching the interest of teenagers or adults. For adults you could advertise on the news or on news paper to catch there attention. For teenagers, they are more interested in social media which would be a very good place to advertise for them and catch there attention.The difference is teenagers and younger adults will be on social media more while adults may like it more old fashioned and read the news paper which would be a good place to advertise for them.

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  5. The different demographics include,
    Age- the age of the consumers
    Gender-the gender of the consumers
    Social class- how much money a consumer makes
    Geographical-where they are located in the world.
    This data is used to see what consumers are interested in and to determine what kind of products a company should make. By using this research companies can send out advertisements to different types of people based on the categories mentioned above to maximize their chances of gaining a customoer.

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  6. A distinguish characteristic would be location, age, gender personal interests and education level. For example a company would focus on things like age when making toys for children. They would figure out whether kids could choke on the toy whether, its fun, and whether it is appealing to the children. This goes for all of the characteristics when creating a target market.

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  7. The target markets focus would be the age of whom they are selling the product to, the gender, the location in which it is being sold, and skill level of the consumers. For example age could be like a younger person may shop at toysRus for something fun where as a older person may shop at a liquor store for some fun. Same goes for all of them, different companies aim for different target markets.

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  8. The distinguishing characteristics of a target market are its age, gender, wealth/income and location. Some examples of different demographics are gender, education, occupation and age.Age can be targeted in different ways . Teenagers can be influenced through social media , while the adults might be targeted by companies in newspapers or commercials. Companies that are trying to target teenagers might put adds on phone apps or social media. For adults news channels could be used to attract customers.

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  9. The distinguishing characteristics of a certain demographic is based on location, gender, age, needs, income. It is very important for companies to gather these kind of information and company do that by asking consumers questions and online surveys.

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  10. The distinguishing characteristics of a certain demographic would be their geographical location, wants, gender, race, age, or education level. Many things separate each demographic. A few examples of demographics would be the elderly, children, or something specific, such as teenagers in need of a job, etc. A great strategy to ‘zero’ in on a certain demographic would be to identify what they are looking for in the four P’s.

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  11. Some distinguishing characteristics of target markets can be age, gender, interests, and locations. For example, there are many children who like to watch cartoon and TV. Teenagers tend to prefer social medias and they like to follow certain trends that are demonstrated by their favourite sports stars and celebrities. On the other hand, adults might be interested in more mature hobbies such as photography and hiking, which cameras advertisements might attract them. If my target group is teenagers, I would market heavily using social medias such as Instagram, Facebook, and Youtube. Most products appeal to all age groups, but for teenagers, I think anything clothing related is the best bet. A way to market this would be to sponsor trendy celebrities to post on Instagram/Facebook about certain brands that appeal to teenagers.

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  12. Depending on the product it is very important for a company to find their target market in order to be sure that their message isn’t missed by that market. For example a company like Nike will want to appeal to people 16-30 who tend to live an athletic lifestyle. Nike does this by having professional athletes work with them and supply them with products so their fans who in most cases are within their target demographic will see the products being used. Appealing to a target is very important so the company does not waste money on advertising to the wrong demographic.

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  13. I think the Geographic target is somewhere that you lived in or somewhere areas, demographic target i think is about mostly teenagers that they don’t have a concept of spending money. Because they are not that mature than the middle aged people. Also the education level is needed for the target.

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  14. i’d say the best target audience for products is teenagers 14-18 because they are just getting jobs and have money to spend. Teenagers are much better to target because they haven’t got the idea of saving money in their heads yet so they’re much more prone to spending than middle aged people who have better things to spend their money on.

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  15. A few of the distinguishing characteristics are occupation,location,income, gender, interests, values, hobbies and age. You differentiate between population by knowing what the needs, wants and demands are for each segment. A couple examples of different demographics are catching the interest of teenagers or adults. For adults you could advertise on the news or on news paper to catch there attention. For teenagers, they are more interested in social media which would be a very good place to advertise for them and catch there attention.The difference is teenagers and younger adults will be on social media more while adults may like it more old fashioned and read the news paper which would be a good place to advertise for them.

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  16. Demographics are a group of individuals who posses the same interests on a subject or are similar by, gender, age, nationality, population, income, etc.

    It is important in marketing that when advertising a product, the ad is directed towards a certain demographic as it will likely be the most interested group of consumers who would possibly purchase the goods. A commercial for axe shampoo is suited towards a demographic that would contain mostly men from the age of 15 and up, whereas a commercial for a clothing store opening at park royal may be better suited towards women who would likely shop there more than a man would.A coffee ad would likely be better for consumers of a more adult age, and a candy commercial is directed towards younger children and teenagers.

    a new tech company such that would be appealing to teenagers as Instagram is may use other forms of social media to determine who the app may be more appealing to. this is the same for if a company wanted to advertise a sale, they may look at all the people who like their Facebook page and get advertisements to show up in their news feed.

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  17. There are a few ways to differentiate between target markets. They are separated by their age, interests, job and income, genders, and where they live. There are kids who like cartoons, bright colours, songs, games, and interactive activities. Then there are teenagers and young adults who respond to advertisements on social media and celebrity endorsement, and some common interests are beauty products, clothing, TV shows, and music.They respond well to products that claim to make you more attractive or make your life more exciting. Middle aged adults tend to be parents with families, so products that make everyday life easier or endorse family values are a popular choice. Marketing for homes and car are particularly well received. Senior citizens are often concerned with their health and their retirement savings, as well as traditional conservative values. They respond well to patriotism towards their country and respectful behaviour towards the elderly. All of these vary as well depending on the gender of the people in the demographic, appealing traditionally to women with beauty products, weightloss systems, and home products. They appeal to men with appearance related products as well, and also car advertisements. They appeal to women wanting to be beautiful and men wanting to be powerful.

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  18. Target market focuses on gender, age group, income level, education level. For example, Zumies would target market teenagers and young adults. Mostly male but there are an increasing sale in the female’s section. A strategy of emailing out questionnaires to consumers is a standard way to zero in to narrow your target market even further. This way you can focus your new products to best fit your target market to be the most efficient as possible.

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  19. Target market is based on personal interests, education level, age group and gender. for example Vans would target market teenagers and young adults, mostly male but its becoming more popular for women’s. A stradegy is to email out surverys to customers for them to communicate about your business.

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  20. Target marketing involves narrowing down potential users of the products or services by developing a profile of a likely consumer. Information typically is gathered through marketing research, which makes use of tools such as surveys and questionnaires. By determining a customer profile, you can develop a marketing campaign geared toward your target market, which can be much more cost-effective than trying to reach a mass audience.
    the characteristics of a target market are: Demographic and Psychographics,

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  21. Demographics are used to target the public that the product/service will be sold to, this might include characteristics such as age, gender, income, interests, necessities, etc. The main objective is to understand and empathize with the customer, after all that’s where the company’s income comes from. It is important that the company is able to gather around all this data and turn it into a functional and appealing product for the public they’re trying to influence. Channels and techniques such as social media, interviews, polls and general observations can be used to gather data that will eventually turn into a compilation of necessary information to make the product appealing to the customers, turning it into a successful market.

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  22. geographic target : country you live in, areas..
    demographic target : gender, race, age
    psychographic target : education level etc..
    and by asking the same questions in surveys and checking which one is most requested in that place
    pt.2

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