Post 1G: Rebranding Existing Products

This week in class we examined a great example of a rebranded product which never actually altered the product – Diamond Shreddies!  What is another example you can think of where a company altered their advertising to improve sales without changing the actual product at all?

21 thoughts on “Post 1G: Rebranding Existing Products

  1. One example of this is the way Lucky Charms advertises it´s product. After a certain amount of time, they add new marshmallows to the combination, sort of like a special edition figure, which makes their sales go up.

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  2. An example of a company changing their advertisements without changing their product is itunes. They release giftcards but have different commercials for each category. For example one ad may have a person purchasing music with it while another has someone purchasing games. By doing this apple doesnt actually change the function of their gift cards but shows how consumers can use their cards for a variety of things. This attracts a wide variety of consumers who are intrested in different things.

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  3. An example of a product where they rebranded it but didn’t change it at all would be coca cola. They rebranded their pop by created new covers for their bottles / cans and made them limited addition but the actual product itself did not change at all. They made the product more appealing on the front which makes the customers want to buy it more.

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  4. In a store a company could put the popular cartoon on the packaging and it would make any kid beg tok have the princess cereal when all it is is a picture on the box. They improve their product by tricking you.

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  5. An example is old spice deodorant . Before the very popular commercials and deodorant, old spice was known as a normal , uninteresting brand. Old spice decided to not change their product but the commercials. They added a NFL player Isaiah Mustafa as the old guy and made interesting commercials which were seductive and fun. By changing the face of the company to a young man and also changing how they marketed the product the company improved sales without alterations.

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  6. One brand that is known for doing this is coca cola. They are known to roll out new marketing plans and different designs on their product quite often. They never actually change the product only the visual appearance of the product. One of their most recent attempts at this was adding names too the cans to make them more personalized.

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  7. The Iphone SE is a recent example of a rebranding product. When the Iphone 6 was released, many people were not used to its much bigger screens, and many consumers still chose the Iphone 5s over the iphone 6. Recently, Apple released the Iphone se, stands for “special edition”. It has the same look as a Iphone 5s, but has the specs of an Iphone 6s. This improve the sales as people who still enjoyed using smaller phones can benefit from the up-to-date specs.

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  8. Jordan Brand has based their entire company off air jordan shoes but they sometimes do innovate new colors for favorite jordan shoe models they usually re-release older colorways that jordan wore on court for a huge boost in sales they call them “retros” and they re-release around once every 2-4 years.

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  9. One example of this marketing strategy is the way Lucky Charms advertises it´s product. After a certain amount of time, they add anew marshmellow to the combination, sort of like a special edition figure, which makes their sales go up.

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  10. The coca-cola in China by using rebrand the package of the cola can or bottle by using advertisement of a famous pop star. The price of the coke that get re-packaged are much expensive than the normal packaged coke. The coke that did not get re- packaged also not much left in the market, they did not keep selling those normal ones.

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  11. An example of a product that got rebranded without changing much of it was the iPhone SE. It gave consumers the operating power of the iPhone 6S in the old iPhone 5s exterior. The SE was also labelled, “Limited Edition”, making users wanting the product more.

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  12. Pepsi rebranded there product by making pepsi crystal, they made it a different colour without changing the taste. They improved there sales because customers were interested in how they could make Pepsi taste the same when it is clear. So customers were very curious and they wanted to buy the product. They may of changed the colour and the logo but the product is the exact same.

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  13. A product that was re-branded without being changed was the products and reputation of McDonald’s. The documentary “Supersize Me” had a major effect on the company as people started to see the true health risks behind fast foods and how it simply is not good for you in large amounts. McDonald’s has since become a health friendly restaurant in order to give customers the choice to purchase a healthier item such as a salad or wrap from their menus to prove that they are not all about fatty burgers and greasy fries. This has been incredibly positive for the company due to the fact that they have seen growth in sales ever since and are constantly continuing to re-brand themselves and improve their image even more in order to attract more demographics and suit more lifestyles and preferences. McDonald’s as become healthier, and with that their sales and growth has also improved. They have even improved their 4 P’s, with their promotions, prices, places, and products all becoming better and more appealing to the customer which in turn will be beneficial to the company.

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  14. Another company that altered their advertising and turned the company around is Burberry. It was originally founded as a small brand in England, specializing in trench coats. As time went on, it was seen as frumpy, outdated, or even as gang wear. But after 2001 they got a new creative director and they started advertising with high profile celebrities wearing their clothing, such as Kate Moss and Emma Watson, and their clothing was seen as more attractive and desirable.

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  15. In 1997, Apple was veering dangerously close to bankruptcy. Nearly 15 years later, stock prices have gone from $6 to $350 and the company is stronger than ever. What changed? By producing reliable and elegantly designed products such as the iMac, iPods, and iPads, Apple became a juggernaut in technology. Nearly every product released has been an instant hit, and every move Steve Jobs make drove media frenzy.

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  16. Yeezy has done the same thing where they have taken the exact same show and added a stripe on the side of there new shoe in order to not mass produce there older product of a Yeezy shoes.

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  17. one example is the new apple products for example like the iPhone 6s and iPhone 7 are exactly the same thing except its a newer model but it has all the same features and the model looks exactly the same the only thing different is that the iPhone 7 is more expensive.

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