This week in class we looked at mascots. Our primary focus was on features of mascots, particularly those from sporting events such as professional leagues and the Olympics. Mascots, however, are used by a much wider variety of marketers, from a honeybee on Cheerios cereal to a red haired clown named Ronald for McDonalds. Your blog post task for this week is to identify a mascot that does not come from a sports team (and not Cheerios or McDonalds!), and describe why the mascot is effective (or ineffective). Try to choose a different example than your peers.