Post 3F: Ticketmaster & Pricing

Last week in class we looked at one of the dilemmas facing both the ticket industry and customers who buy tickets online.  Ticketmaster has run into issues with resellers buying up blocks of tickets and reselling them at a higher price.  Even worse, Ticketmaster themselves have been accused of reselling their own tickets through a subsidiary company and a big mark up.  Recently there was an incident at a U2 Concert at BC place where concert goers were unable to get into the show in a timely manner because they were asked to not only show their ticket, but also the credit card they used to pay for it to help discouraging scalping.  What is the possible solution here?  How can businesses both satisfy the need to have easy and rapid accessibility to ticket sales, while still preserving the integrity of the sales process to make sure people aren’t reselling tickets unscrupulously.  How would you fix the current situation to make it fair and equitable for both consumers and business?

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22 thoughts on “Post 3F: Ticketmaster & Pricing

  1. I think they should sale the tickets with the information of the client. after this they would complete a paper telling who is going to use the tickets including the name, age, and other info. This will make easier the way to go into an event without any problem, and could be difficult to the people who resell tickets.

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  2. A better way to go about getting identification is by putting some sort of system directly on the ticket so people would not have to pull out a credit card. This would also help stop the problem of reselling. The speed of process will come with time and this will eventually not be a problem.

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  3. Inorder to combat this situation ticket sellers could ask for some verification when purchasing tickets. For example your drivers license number or Carecard number. This would discourage people from using bots to buy all the tickets and sell them at marked up prices because they would first need to associate an identity for each ticket purchased.

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  4. i think that instead of making someone pull out their credit card, they should put some type of identification on the ticket itself. By doing this it will stop scalpers and will be easier for the people at the door and faster for the people going to the concert.

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  5. I think it was a good idea to have people show ID at the gate, but I believe they should have told all of the people before they came to the concert that this was going to be necessary to get in. They could also make it so that people online couldn’t buy more than say 6 tickets in the same hour with the same credit card. This would help stop people from buying tickets in bulk and reselling them.

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  6. A solution would be to show identification matching the card it was bought on. this could be done on a phone w a picture or at the gate while going in. this will stop people from reselling tickets.

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  7. I think that costumers should provide the company with information such as their name, age, and what they do for a living. Maybe even a picture of themselves to completely prevent ticket scalping. Anyway, if they do provide this type of information along with an ID at the front desk of the concert I think its safe to say that the company is highly hindering scalping, plus it shouldn’t be hard for people to fulfill these request, since they do it all the time at social events or when buying certain stuff. Of course, it should be regulated and only include a certain age range.

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  8. An easy solution to this problem is to have the buyer’s identification on the tickets. It may be slower, but it is a good way to make sure tickets are not fake or scalped. The people would be caught red handed.

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  9. Since today’s technology is booming, I think that tickets should still be sold online. However, to prevent tickets scalping, companies should publicly announce to only buy tickets on their websites. Any tickets purchased form a third-party sites will not be valid. Companies can also make their tickets’ prices more reasonable, by doing this they might lose a portion of profits, but also make them much more ethical, which is very beneficial in the long term. Businesses can also make a price range of their tickets, so anything that is very costly will be obvious to be fake. However, I don’t think that there is a need to check credit cards. Not many bring credit cards to a concert, so it is false to judge the credibility of their tickets based on their proofs of purchase.

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  10. To prevent the rise of second party ticket sales , companies like Ticketmaster should ensure the tickets are sold by them and only them . By doing this they can know that tickets being sold are sold to customers for the resson of going to an event not reselling. Also a more thorough identification system should be created to make sure the real ticket buyer is the only owner of that ticket.

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  11. Have the buyer’s identification on the tickets, and ask for that information when entering the event.This way it is clear if someone resold a ticket because the identification would not match.

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  12. Have the buyer’s identification on the tickets, and ask for that information when entering the event.This way it is clear if someone resold a ticket because the identification would not match.

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  13. An easy way to counter the scalping is have people download an app on their cellphone and send them a QR code that shows their picture and name when scanned so when they go to the concert they can scan their phone then show ID to get in.

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  14. it is becoming more and more clear as these incidents keep happening that the use of technology is still not as simple as it is desired to be. The use of websites such as Ticketmaster are useful for those who are simply trying to sell ticket to an event they cant make or if they have season ticket and want to get some money back. The way that it is used for reselling above face value is not good tho, and Ticketmaster reaps benefits from this. It was better back when tickets were not bought online and they had to be brought at a box office or at a venue, a simpler time when technology couldn’t fail because there was none. the companies that resell tickets in bulk are the main problem however, as they are not doing it for any other reason than to make as much profit as possible.

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  15. A solution for the ticket scalping is by using identification to conform a purchase and also require id before entering the event. And eliminate sales of the tickets on resale website and re sellers will definitely fix the problem.

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  16. To prevent this, they should ask for ID and verification of the buyer and seller. Or make people create an account on the web site and receive a verification number.

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  17. I think they should sale the tickets with the information of the client and then complete a paper telling who is going to use the tickets including the name, age, etc, this will make easier the way to go into an event without any problem, and could be difficult to the people who resell tickets.

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  18. A possible solution for the scalping issue would be to try and eliminate sales of the tickets on resale websites to ensure the authenticity of the seller. As well, there could be a set limit of the price of the tickets to ensure the sale price doesn’t rise too high and have an unethical profit margin.

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  19. I feel that the best possible solution to prevent scalpers from reselling tickets so high is to only let parties buy one or two tickets when they are purchasing. This way there won’t be people buying high amounts of tickets right away and forcing people to buy them off them. This may be a deficit to businesses who want to easily and quickly sell their tickets, but it will insure the integrity of the sales much better.

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  20. A possible solution to ticket scalping is by including an identification on the ticket itself, so both the buyer and the seller can be held liable. By doing so, they can both be fined, which could discourage others from scalping. Businesses can satisfy the large amount of buyers by giving an electronic copy of the ticket, which is already common among ticket selling platforms (movie tickets, concert tickets, plane tickets).

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