Each Christmas season it seems there is one toy or gift that every child wants. Supplies run low, demand runs high and the resale & secondary markets for these products push speculators to buy and sell the products for big profit. Tickle-Me Elmo was one such great example in the past of the “It” toy for the season. What toy or product do you think is going to be the most popular this holiday season? When shelves run dry, where would you look next to purchase one? What is the mark-up on the product in the secondary or resale market? Try to share a link to a news article or some other piece of evidence which demonstrates the product’s popularity this season.